If you need a primer on Google search results please check out Local Search Placement | Google My Business. Unless a service has opted for paid advertising, you will get a combination of Google Local Business listings in addition to organic listings. A business wants to display high in both, but here I am only delving into the three (usually) local listing results (and More Results). I paged through many pages of results, looking at the business listing and website if one existed.

Resulting Observations:

• No website - A small amount rely entirely on the Google My Business listing or some other listing service with no business website. What a wasted opportunity!
• Business card website - Another small amount rely on a single page with nothing more that the business name, address and phone number, maybe hours - also a missed opportunity.
• Dated and commonly tacky style, cheap template or simply not inviting and dismal. If the theme talks to your business then people may think that your business quality is also limited.
• Flash website - old, faddish, flash website with broken adobe plugin - this is not a search engine magnet.
• No menu or food menu is either buried in an image of a menu or perhaps is a link to a PDF document. Both talk to cheap, fast solution and work against search engine optimization. Nice web-friendly menus are worth their weight in gold. Some customers may be interested in a particular dish and if they don't find it, they'll move on.
• Website is not mobile-friendly - The website is not easily viewed on smaller mobile devices meaning that that you are missing out on 30-40% of potential visitors.
• Poor quality or no pictures - Pictures are useful especially for international dishes. Tiny or cheap low-quality snapshots taken with your cell phone don't do quality food justice.
• Lack of food descriptions - Especially with international dishes plain English descriptions are useful. An Italian, French or Chinese name might be catchy, but people who are not schooled in that culture would like to see a name/description they can understand. Offer both.
• Broken or in progress pages. In progress or under development pages commonly never get finished. Supposing your cook forgot to cook the food - oops!

Your website does not need to solve world hunger even if your business does, but a good website will get you closer to the goal of attracting visitors. Here are some odds and ends that might be suitable to a food establishment service:

• Testimonials can be useful as can Google reviews.
• History / About - not a high priority but some people will like to read about the history of the business; perhaps this can be built into the Welcome section on the home page. Perhaps include staff/employee bios
• Culture / Tradition - also with international cuisine there may be some interesting culture, faqs and tidbits that can be used to interest visitors
• Hours/days open
• Order online
• Menus (Dinner, lunch, breakfast, desserts, vegan/vegetarian, hot/spicy, beverages, take-out menu, buffet, kids menu
• Specials (of the day, of the week)
• Online coupons
• What makes the food special - ingredients
• Mailing list - to sign up for coupons, specials, etc.
• Entertainment- perhaps even nearby entertainment that you can partner with.
• Happy hour
• Recipes
• Map/directions
• Wi-Fi
• Dining room pictures - This might sound trivial but try to obtain pictures with customers, not empty tables. Many wanna-be customers will be more attracted to a place with people and waiting lines rather than an empty space. Good food = lots of customers, right? This may be a challenge because it is best to obtain written permission from customers to publish their pictures.
• Happy Tuesday - If Tuesday is your slowest day come up with a Tuesday-only special and advertise it.
• Captcha (security) protected contact page
• Social media may be a time-consuming pain, but it is important and if used wisely can attract clientele.
• Parking and wheelchair accessible
• Other - your ideas

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