Our focus is developing solutions that:
- search engines will love
- are easy to update
- will be easy to 're-skin' whenever needed
- are 'accessible' to your clients
- use current best-practice development techniques
- load fast
Slow loading sites tend to be annoying to use, assuming you don't abandom them for another after the first eight or ten seconds. Although the advent of broadband/DSL has successfully improved load speed it is still up to the designer, developer or site administrator to keep page size within reason. Although the biggest causes of slow loading sites are poorly optimized and too many large images, there are other factor contributors.
WYSIWYG (what you see is what you get) type web design programs may be nice for building simple web sites, but what they can't really convey is the importance of managing images/pictures. Everyone will have a different opinion what is reasonable for pages size. If your audience is comprised totally of fast broadband viewers then a 250KB page is reasonable. To put image size in perspective, a common 6 MegaPixel digital camera is capable of producing 2.5MB (2500KB) size images, meaning that a single unoptimized image can bring a site to its knees. It is part of our process to both educate our clients as well as work out these types of problems.
Search engine friendly
Search engine friendly means that a website is both inviting and easy for search engines such as google and yahoo to index their content. Indexing refers to a process in which the search engine visits a website and capture the site content, then dumps it into the search engine's content database. When you do a search in a search engine's search field, it is actually checking the local database then spitting out qualified results. It might sound like a given but not all websites are search engine friendly.
Current Practices Web Development